This publication provides a comprehensive analysis of negative recruiting based on actual or perceived sexual orientation, and recommends practices and policies to eliminate it. Negative recruiting refers to the practice of playing on homophobic stereotypes to deter recruits from attending rival athletic programs by alleging or implying that a rival coach or team members are lesbian, gay, bisexual, or transgender (LGBT). Because sexual orientation is irrelevant to coaching, leadership, or athletic abilities, the actual or perceived sexual orientation of any coach or player should not be part of the recruiting process.